Eyeglass Cleaner
This product is a small plastic vial with screw cap, in which apiece of chemically saturated folded felt is packed. When thescrew cap is removed, this wet piece of felt extends up andabove the top opening of the vial, so that the plastic containerserves as an applicator when the screw cap is removed.
The product is designed as a quick and easy lens cleaner for eyeglasses and to use it, you simply remove the cap, dab the wetfelt lightly on each side of the eye glass lens and then polishoff with a handkerchief or tissue. It not only cleans the lenswith a sparkling clarity but it also retards fogging of the lensunder certain conditions of heat and cold.
Another feature is its long lasting effect, so convincinglydemonstrated by suggesting that the customer or prospect smear aLENZ-BRITE cleaned lens with his finger and then polish off withhis handkerchief, without further application of the cleaner. This feature makes one application last all day long.
The product is simple to make - all that is needed is your vialwhich may be plastic or glass, the felt or any absorbentsubstance that will hold the non-drying cleaning solution andthe solution itself. The absorbent substance may be felt,synthetic sponge, cotton wicking, or even a piece of clothrolled up to fit the small container or dispenser.
FORMULA FOR THE SOLUTION:
Ethylene Glycol . . . . . . . . 8 partsWetting Agent . . . . . . . . . 1 partWater . . . . . . . . . . . . . 8 parts
PROCEDURE:Mix the wetting agent in the water and then stir in the EthyleneGlycol. We have given the units as “PARTS”. You may considerthe parts as drams, ounces, pints, quarts or gallons accordingto size batch you wish to make.
TREATING THE FELT: As explained previously, other substancesmay be used in treating any substance with this solution; simply immerse the felt in the solution and allow to remainuntil it is completely saturated with the liquid. Wring outonly lightly and then insert the treated felts in small vials orcontainers. One concern uses a strip of felt folded andinserted in the vial, so the folded edge protrudes above theopening of the vial, the fold being the point of application tothe lens.
LABELING: Give your product an appropriate name. Beneath thename, state “Long Lasting Lens Cleaner” or “Instant LensCleaner”. DIRECTIONS: Dab a small spot of (name) to each sideof lens. Polish with handkerchief or tissue. Will not scratch. Will NOT evaporate. LASTS FOR ONE YEAR. Mfg. by:
SELLING: These vials or containers are put up TWELVE to adisplay card, with an EXTRA VIAL inserted separately on thecard, suggesting that the prospective customer TRY IT ON HIS OWNEYEGLASSES before he buys it. This is a convincingdemonstration that helps to sell.
The product retails for $1.00 paying a very liberal profit andyour initial offer to salesmen and agents can offer them TWOsamples for $1.00, suggesting that they sell one and get theirdollar back and use the other to prove that this is the moneymaker they have been waiting for.
You can also offer a trial display card holding thirteen vials(Twelve to sell and one as the demonstrator) for $5.00 and inlarger quantities at the following prices: 3 dozen at $4.55 perdozen; 12 dozen at $3.90 per dozen; 24 dozen at $3.25 per dozen.
ADVERTISING CLAIMS THAT YOU CAN MAKE: (name) is a handy littlegadget with sales appeal plus to every man and woman who wearsglasses — with profits galore for the man who sells it. Justunscrew the cap, apply a small spot of (name) to each glass,wipe dry with handkerchief or tissue and Presto! A sparklingclear lens that stays that way ALL DAY without any fogging formheat or cold. No water - no soap - no mess - no fuss. Justcarry in pocket or purse - always handy - always ready to use.
SUPPLY SOURCES:
Molded plastic containers with screw caps:
Imco Container Co, Empire State Bldg, 350 - 5th Ave, New York, NYMack Molding Co., Inc., 160 Main St., Wayne, NJ
Ethylene Glycol:
Dow Chemical Co., Midland, MichiganCarbide & Carbon Chemical Division, 30 E. 42nd St., New York, NY
Wetting Agent for this use - MONAWET MO-70% supplied by:Mona Industries, Inc., Paterson, NJ
Felt:American Hair & Felt Co., 1828 Merchandise Mart, Chicago, IL
Synthetic Sponge:E.I. DuPont de Nemoyrs, Cellulose Sponge Dept., Wilmington,Delaware
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