Success in business comes as a result of planning. You have tohave a detailed, written plan that shows what the ultimate goalis, the reason for the goal, and each milestone that must bepassed in order to reach your goal.
You may be in Mail Order, Direct Mail, or you may be a localmerchant with 150 employees; whichever, however orwhatever—you’ve got to know how to keep your business aliveduring economic recessions. Anytime the cash flow in a business,large or small, starts to tighten up, the money management ofthat business has to be run as a “tight ship.”